The marketing team have determined that this is the way to do it, we need to trust in their knowledge of the game's target market and demographic, something we can only guess at. If we want to see these come to fruition then the franchise needs to bring in new people. We need to look at this rebrand as an assurance that the game isn’t going anywhere.Ĭurrently players are still saying that The Sims 4 lacks certain things they’ve enjoyed from previous versions. If we want more sims content, then allowing the team to do whatever they need to do to bring in new players is the way to get it. RELATED: 10 Expansion Packs We Want To Make A Comeback In The Sims 4 In turn this will lead to a continued investment in the series. The more new players come to the game, the more packs EA will sell. It’s about appealing to a new market, bringing in new players and keeping the brand alive. Its been seven years since the fourth installment of the Sims games first came out, and Simmers havent been idle while waiting for the next paid DLC. The rebrand isn’t about those of us who play the game. EAs The Sims 4 has amassed a huge community of dedicated fans who just want to see the game be a better version of itself. Older simmers have been left feeling excluded but many of them, myself included, need to look at the wider picture. While opinions have been split, many of those who love the new look are in the demographic that the game is targeting. She also suggests that people may well hate it just because it is a big change, a common occurrence. HollieBB is more positive about the new look describing it as “bold” and “energetic” and says does like it, the more she looks at it. Someone who didn’t attempt to be polite, at least in her titles, was The English Simmer, whose video on the subject is called “Everything Wrong With The Sims 4 Rebrand.” In it she focuses on issues being discussed by the wider sims community, who raised concerns that the new loading screens triggered migraines. Right-clicking various parts of the normal Sims 4 interface will give you extra options for things like giving a household more money, promoting Sims in their careers, or changing the in-game time. In his video he struggles to be polite as he calls the branding “not my favorite,” going on to say that he’s “not a huge fan of it.” Meanwhile James Turner, known as The Sim Supply, was far less impressed with the rebrand. RELATED: Sims 4 Team Announces Brand New Look For The Game However, her face betrays her feelings about the covers, which she describes as “textbooks,” also suggesting the expansion and game packs are too similar in color. She praises the new main cover, especially the removal of the gradient in the logo and the new menu. While not everyone hated the new look, a large number were skeptical, especially those over 25.ĭeligracy, who is a graphic designer, had one of the most balanced opinions about the rebrand. Via Twitter which was unexpected was the amount of negativity coming from the sims game changers, including some very prominent figures in the simming community.